Mastering Instagram: Social Media Marketing for Shopify
According to brandwatch.com, 80% of Instagram users are following at least one of the 25 million brand accounts on Instagram. 60% of users discover a new product on Instagram and 96% of US fashion brands are on Instagram. Instagram has the highest user engagement than Facebook, X (formerly Twitter), and Pinterest. There are a whopping 149.35 million US users on Instagram.
If you had to guess the first place people go online to interact or to know about their favorite brands then the answer would be Instagram. It has emerged as a leading interactive online platform for Ecommerce businesses that is visually appealing. People get to showcase their products and connect with potential customers.
What Are the Steps to Master Instagram to Market Shopify?
Ecommerce is the new way to shop and Shopify is the leading platform where the business owners set up their online store. However, the infrastructure provided by Shopify product promotions is important to connect with the target audience. Instagram is the most visited and user- garnering platform through which you can connect with potential customers. This requires a well-thought strategy:
Audience Understanding: Shopify is an Ecommerce platform whereas using Instagram Ecommerce as your selling platform will give you an idea of your target audience. As it is the most used social media platform you can create your brand persona and promote it too. Conducting market research will help you gain insights about your target audience and you can identify the trend and promote your product accordingly.
Engaging Content: It’s an unspoken rule that “Content is King” and giving the right voice to your product will help you reach millions of people with similar interests. Hence it is important to create compelling content that is visually appealing. Storytelling reels, clear product images, and educational content around your product will help voice your brand.
Marketing Strategy Optimization: Marketing strategy is data-driven and is crucial in informed decision-making while preparing the right strategy for your brand. Key performance indicators like engagement rate, CTR, conversion rate, and ROI help in optimizing strategies. With analytics tools and software, you can track your progress, and based on this you can analyze and optimize marketing strategies.
Up-to-date with Trends: Trends on Instagram change frequently and you have to keep up with the pace so that you don’t miss out. Instagram Ecommerce integration will help the users to shop without leaving the platform. You can connect with your audience with live streaming, podcasts, and educational and product-oriented reels.
Reviews and Feedback: You can build trust with your audience by posting customer reviews and feedback. A potential customer would always look for credible sources that will help them with the authenticity of your brand. This is why it is always recommended to put up customer reviews for others.
Instagram Ecommerce: The Power of Connecting Instagram and Shopify.
The times have changed and there is hardly any business that does not have a social media page or pages. Be it Facebook, Twitter, TikTok, or Instagram, people have been promoting their business for a long time. Shopify is a platform that gives your online store and infrastructure but Instagram is that social media platform that will show your products engaging with the audience by following the latest trends. Why should you connect Instagram with Shopify:
Wide Audience to Reach: Instagram has 2.3 billion active users in the US as of August 2023 making it the 4th most popular social media platform. So by leveraging Instagram, you can reach a wider audience if you create a targeted marketing strategy.
Make Shopping Easy: There are multiple businesses on Instagram and 50% of the active users follow a business. With a 60% audience that recommends Instagram in searching a product or a service makes promotion viable. The small shopping bag icon just below the image takes you to the Instagram store where you get all the details about the product.
Advanced Product Marketing: Instagram leverages sales directly through your Shopify store. This is advanced product marketing with the help of authentic and clear images and videos of the product. You have to be strategic and patient about the positive results from Instagram as it is an excellent platform to get people to buy your products.
Better Shopify Ads: Shopify ads on Instagram get more hits than traditional ads. This is because of the number of active users and audience base which gives wider reach, better conversions, audience attraction, trust, and finally a potential sale.
Why is Instagram Marketing Important?
Social media has a drastic hold on most of the population. Be it any age group, you will find them on TikTok, Facebook, and Instagram. Before buying a product, a person is liable to go through the product review, and with product review reels, videos, and posts, the customer will be directed to a social media platform.
The active users in the US are second in number when it comes to Instagram and for such a wide audience, the business owner needs to create an evident presence on Instagram. As it is a visually appealing social media platform, the posts, reels, same page shopping store, and easy Instagram ads display will help your products reach the targeted audience.
Why is Dropshipping on Instagram so Important?
The business of dropshipping on Instagram is a game changer as it provides the opportunity to build brand awareness, and drive traffic, and sales. With 1 billion active users, it has been the leading and the most used social media platform.
The complete look & feel, and the visually-oriented nature of the app make it an ideal platform to showcase your products to millions of people or potential customers. Instagram has many features that will help in capturing the attention and retaining customers. Instagram offers the following advantages:
Visual Appeal: As a dropshipping business owner, it is important to showcase the correct product image to attract and engage customers. Instagram holds a main focus on the visual appeal in the form of reels and posts which helps the customer gain attention and proceed towards a purchase.
Target Audience: Instagram offers a range of targeting options; right from the age group to interests, demographics, algorithm behavior, and even the hashtags they use. This gives you the area to connect with the potential customers that may be interested in your products.
Brand Building: Instagram is the right social media platform for building a brand reputation and establishing a unique identity for your dropshipping business. If you are consistent in branding, creating high-quality content, and have an engaging storytelling technique then you can set your brand apart from others and it will help in creating a unique brand image.
Social Proof: Since Instagram is the most popular social media platform, people generally look for testimonials, customer reviews, and feedback as credible sources so that they can build their trust in the brand.
Enhance the Power of Your Dropshipping Store with Inventory Source.
There are many businesses that are running successfully on Instagram, but if you think they are doing this just by creating a marketing funnel then you are wrong. You also need the right products to sell and procuring them from various sources may not be the right option.
Inventory Source gets you in touch with legitimate and reliable wholesale suppliers under multiple categories. All you have to do is present your business idea and select the dropshipping category to get the products directly from sellers to your audience.
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Discover the Power of Inventory Source: An Introduction Video
How can I use hashtags strategically to increase my Shopify store's visibility on Instagram?
Start by researching relevant hashtags and creating a variable hashtag for each. You can also incorporate brand, niche, product, location, and trending hashtags. Quality matters and once you have selected the hashtags, you should also check the performance of the same. Avoid banned or irrelevant hashtags so that you don’t bring your brand down. Monitor your hashtag performance and you can also create a hashtag calendar.
How can I leverage user-generated content to build authenticity and trust on my Shopify store's Instagram?
Leveraging UGC is the most powerful way to connect, and build authenticity and trust among your audience. This can be done in a lot of ways and for starters, you can request your customers to share their experience digitally with your product. You can offer discounts for the same. Other ways include regularly monitoring mentions, influencer marketing, crediting the creators, featuring UGC in product descriptions, and creating reels and posts around feedback and reviews.
How can I effectively use Instagram's shopping features to showcase products?
After setting up your Instagram shopping account and complying with the policies, you have to verify your domain so that you can sync your Shopify catalog to your Instagram account. Then you create product tags and write compelling descriptions. Use shoppable posts with consistent branding and promote the products in stories, posts, reels, live, and product highlights. Keep the products updated regularly so that you get more engagement on your posts with which you can track the performance.
How can I analyze Instagram insights to refine my marketing strategy for Shopify?
Once you have access to Instagram insights, there you get the Dashboard. This is where you can see audience insights, content performance, engagement metrics, follower growth, reach, impressions, website clicks, profile views, and story insights. You can also identify the most engaging posting time so that you can adjust your strategy to achieve your desired goal.