Get Your Customers to Sell Your Dropship Products
When it comes to operating a wholesale dropship or mixed dropship business, website owners are always focused on getting customers to buy their products. This is of course a natural, if not vital, goal for any ecommerce website. However, imagine if there was a way to get your customers to not just buy, but also help sell your products or bring in more customers.
Happy customers can be converted into a powerful sales team by posting their comments or reviews on your site or your newsletters. Customers like to know they are not the first to shop on your site and that other customers have had positive experiences. Customer specific content can make it easier to sell your wholesale dropship products online.
Product Reviews or Customer Service Reviews
When a customer looks online for a specific item, they might find it helpful to have the chance to hear from your customers who already own or have experience with that product. You can allow your users the opportunity to write reviews for your products or encourage them to send you comments via email after a product has been delivered.
If your current template or site does not allow for product reviews for your dropship products, then you can easily add some review content to your About Us page or Information Pages. Also, another great option is to go to the actual product page in the admin menu and add the testimonial to the bottom of the description for that product. Although, most shopping cart platforms online today do allow for direct product reviews. If you start this process for some products, especially for your featured products or specials more users are likely to add to this as well.
Emails or general comments from your happy customers (even though you want to keep all of your customers happy with your service, there are always some that are better about reporting their great experiences then others) can be an effective way to promote your products and services. All of this will help to build customer trust. So when you get emails or voice mails from happy customers, don’t hesitate to post those compliments on your web site. Choose testimonials that provide specific information about how your customer benefited from your product, such as, “Your GPS product arrived just in time for my trip. The maps were very detailed, and I was able to explore new trails without fear of getting lost with its very easy to use interface.” as opposed to, “Your GPS product worked great!” You can always post the comment with the first name only or post it without their full site or contact details. You do not want their email address to appear on your site, and you might not want a link back to their site or business even if you have a URL on record. It is just important to have the comments on your site so it can be read by your customers, but it is not ment to serve as a “reference” that would tempt other customers to directly contact this customer. If you did this you might find them quickly change from a “Happy Customer” to a “Disgruntled Customer” quiet quickly.
If you are new and trying to get the content and “trust promotions” started for your site, then just make sure you directly ask for feedback. Email your customers a few days after you know the item was received and briefly ask them to let you know their thoughts on your site, shipping service, or the product itself. You can also ask your friends and family to visit your site and send in comments. This is a natural place to start even if they don’t purchase products on your site, they can still talk about the fast customer response time, design on the site, or the types of products. Again, because you are not listing the persons contact details, etc. in full, some very detailed and complementary comments can get added to your site. There is no reason you need to tell everyone on your site they came from your mother.
External Content & Blogs
Not all of the content needs to be listed on your site to help convert your customers to sellers for your products. Blogs are probably best known for their most popular use: as online journals or diaries. Many of you might already have a blog now or have used them in the past. A blog can be an effective marketing tool for any online business. A blog’s conversational tone not only provides a unique opportunity for ecommerce dropship and mix dropship site owners to speak informally and directly to readers, but a blog servers as a platform to talk about products and companies in a way that does not come across as a sales pitch. You can ask your customers about the products or how they like to use them, and these comments or content can be developed in the initial content for your new blog site.
Blogging also can be an opportunity to establish yourself as an online expert by responding to readers’ inquiries and giving advice or reviewing new products. Let your blog be a forum for like-minded shoppers to interact, giving them a place to discuss and recommend products. If you have products to sell on your site, such as the automatically loaded and updated products through InventorySource.com, this is a great chance to use a site to tell them more about these products. Your platform might have a blog feature, or you can easily link or reference your site and blog together with banners, content, or links. A blog can boost your search engine rankings if you provide inbound links to your product and section pages. As a general rule, in order to get the most benefit from your dropship product blog, you should try to keep the content as fresh and original as possible. Naturally, you need to focus on adding value adding content, not just content to get the biggest impact. If the information is helpful and original, and not just an obvious sales pitch, you will see your dropship ecommerce sites and traffic improve.
Do you sell Dropship PSP or Xbox products? You could create a blog reviewing games, game cheats, or evaluating new hardware components. Do you sell wholesale silk flowers and plants on your site? Why not create content talking about botanical garden supplies or interior design elements helping to promote uses for your product range. You could do something similar with intierior design content when selling the bedding and bath products. Do you know a lot about some great camp sites or hiking trails? Then adding some helpful content to a blog including information or reviews of hunting or outdoor products could help any users selling these same products through an ecommerce site.
Getting customers to buy your products is simple Business 101. However, to see more growth in traffic and sales, you want to get as much help as you can with your site. Customers can be the source of much of this help for your wholesale dropship ecommerce activities. Contact clients directly to solicit feedback or give them the options on the site to submit product review or comments. You can also focus on a blog to solicit comments or add additional content about your own site experiences, services, or product information.