Weekly Retail Roundup – March 29, 2019

Our Weekly Retail Roundup consists of all the latest news, trends and insights in the ecommerce and retail industries.

This Week:

How to Create a Content Strategy That Actually Drives Traffic
If you don’t have a good content strategy, you’re kinda screwed. Seriously, just think of your content strategy like a map – you need one if you want to get where you’re going. No map? You’re going to get lost. Translation: You’ll waste countless hours and dollars churning out content in the hope it helps you grow your business – fingers crossed! This is a perfect recipe for burnout and ultimately, failure.

The State of Influencer Marketing: 10 Influencer Marketing Statistics to Inform Where You Invest
Over the last two decades, social media has become an integral part of people’s lives—and a crucial way for brands to reach new audiences. Over the last five years, brands have collaborated with social media influencers across channels to generate awareness, and influencer marketing grew from an ancillary marketing tactic to a $5-10 billion dollar industry. In spite of this, many small businesses remain uncertain about influencer marketing and whether to invest in it as a channel.

7 ways to combat chargebacks from “friendly” fraud
Get Elastic
In recent months, we have seen “friendly” fraud take center stage as Facebook and Fortnite became victims to rampant friendly fraud. In fact, friendly fraud continues to be a problem for ecommerce merchants, not just the high-profile companies. A recent report from Juniper showed that 34 percent of merchants had experienced friendly fraud. “Friendly fraud” refers to chargebacks that arise out of legitimate transactions. W

How to Gamify Social Engagement to Scale Your Facebook Campaigns
A Better Lemonade Stand
The role of social media engagement in Facebook marketing can no longer be ignored. Likes, shares, and comments are now extremely important to ad performance and Facebook is now taking their Facebook relevance score and overall ad quality much more seriously. Back in 2011, this was not the case. There was no relevance score, Facebook didn’t care about your share-to-like ratio or if people were engaging with your content — but times have changed. This post is going to give examples and teach you how to adapt and benefit from these changes instead of being penalized.

Millennials now do 60% of their shopping online
Internet Retailer
A CouponFollow survey also finds millennials make 36% of their total purchases using mobile devices, up 20 percentage points from 2017. Plus, 64% of the millennial online shoppers make half or more or their online purchases from Amazon.com Inc. U.S. millennials make more purchases online than in stores and younger millennials are even more likely to shop online than older ones, according to a survey conducted in January by CouponFollow, an online coupon platform.

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