Weekly Retail Roundup – March 22, 2019

Our Weekly Retail Roundup consists of all the latest news, trends and insights in the ecommerce and retail industries.

This Week:

Instagram users will be able to buy from brands on platform
The Guardian
Facebook is moving into retail, as the company partners with more than 20 brands to allow Instagram users to buy clothes, accessories and makeup on the social network without leaving the app. “Checkout on Instagram” is a step up from previous shopping features on the service, which ultimately pushed buyers to a brand’s web page to complete transactions.

The Many Benefits of Live Chat for Ecommerce
Practical Ecommerce
Live chat may be one of the best ways to answer questions, overcome the barriers to an online sale, and even discover where your website needs improvement. And these are just some of the benefits. Live chat is often implemented with a single line of JavaScript in the head section of a website. This script allows your business’ customer service representatives (or, in the case of a small business, you) to connect instantly with online shoppers.

Amazon plans to combat Google and Facebook with mobile ads
Internet Retailer
Amazon.com Inc. has hit on a new way to grab a chunk of the $129 billion digital advertising market now dominated by Google and Facebook Inc.: sell video spots on the ecommerce giant’s smartphone shopping app. Amazon has been beta testing the ads on Apple Inc.’s iOS platform for several months, according to people familiar with the plan. A similar product for Google’s Android platform is planned for later this year, said the people, who asked not to be identified because they’re not authorized to share the information publicly.

6 Ways to Track Revenue from Email Marketing
Practical Ecommerce
Ecommerce merchants know the value of email marketing. It typically provides the highest return on investment of any marketing channel. In a 2016 Econsultancy survey, 76 percent of companies reported that email offers either “excellent” or “good” ROI. In this post, I will discuss six ways to measure the effectiveness of email marketing.

Boosting E-Commerce Sales Through Storytelling
Ecommerce Times
Storytelling is a central part of e-commerce marketing, and it’s vital that brands both know their own stories and understand how to tell them. Everything from brand loyalty to purchasing decisions relies on a company having an engaging and well-told story.

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