Weekly Retail Roundup – February 22, 2019

Our Weekly Retail Roundup consists of all the latest news, trends and insights in the ecommerce and retail industries.

This Week:

5 incredible social marketing ideas for your ecommerce
Ecommerce Nation
Walt Disney, Harley Davidson, Nat Geo, and other well-known brands have used social marketing to improve their brand image or enhance their advertising campaigns. This strategy aims to show the public the benefit of a brand at a social level or its ability to benefit society. But what are the best social marketing ideas and their most representative examples? Discover them in the following lines!

Navigating the risks and rewards of digital gift cards
Internet Retailer
Digital gift cards offer convenience, and consumers often buy them to take advantage of discounts and credit card rewards. But redeeming e-gift cards can be a hassle, and merchants must be aware of the fraud risks. Like other digital payment methods, digital gift cards are gaining in popularity. For retailers, gift cards — physical or electronic — offer ways to engage with consumers.

10 Ways to Boost Your Ecommerce Conversions in 2019
Get Elastic
In this highly competitive world, it is very important for businesses to offer exceptional shopping experience to their customers. There is no point if multiple customers are visiting your website, but not purchasing. In order to increase the ecommerce conversion rate, each and every step has to be analyzed – from the initial landing page to checkout. You need to optimize your website right now for increasing the conversion rate, because at the end of the day conversion rates mean an increase in revenue.

What will ecommerce look like in the coming decade?
Internet Retailer
Internet Retailer debuted 20 years ago this month. Over the past two decades, we’ve chronicled ecommerce’s evolution from a small piece of the retail market to the key growth channel for most merchants. We’ve covered Amazon as it evolved from an online bookseller to one of the most valuable companies in the world, we’ve seen longtime retailers like Toys R Us and Borders shutter their doors, we’ve examined the emergence of smartphones and mobile design, and we’ve looked at how social networks have transformed the ways that retailers interact with consumers.

I Signed Up for 99 Email Lists. Here’s What I Learned.
If you’re anything like the average consumer, you probably spend more time unsubscribing from email lists than joining them. But recently, the marketer in me asked myself an important question: “What could I learn if I subscribed to 99 email lists and studied the patterns from top retailers?”

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