Weekly Retail Roundup – April 19, 2019

Our Weekly Retail Roundup consists of all the latest news, trends and insights in the ecommerce and retail industries.

This Week:

Customer Loyalty Programs: How Brands Grow By Giving
Customer loyalty programs are integral for the brands of today. They benefit both shoppers and business owners by allowing them to get more out of their sales. Shoppers understand that purchasing products which they’re already interested in, from brands that they like, will lead to them being rewarded for their commitment.

Don’t Neglect Pinterest for Fashion, Lifestyle Marketing
Practical Ecommerce
Fashion and lifestyle businesses typically favor Instagram and Facebook for marketing. Most neglect Pinterest. That’s a mistake. Pinterest is a critical, untapped source of quality traffic. I recently included Pinterest in a social media marketing package for a fashion client. Pinterest produced strong results. The client’s Pinterest account barely existed before we started — roughly three hundred views per month. It grew to 37,000 monthly views, which translated into traffic and conversions, all within our small budget.

Why Hubble Contacts is all-in on social media marketing
Digital Commerce 360
With limited resources the contacts retailer aims to capitalize on the one advantage it has: Its ability to filter and qualify paid social traffic. When it comes to selling contacts online, Hubble Contacts faces a host of challenges. To start, the digitally native, vertically integrated contacts brand, which launched in 2016, competes online against a number of well-financed, well-established companies, such as eyewear giant Essilor International-owned Coastal, No. 58 in the Internet Retailer 2018 Top 1000.

How to Spy on Your Competitors’ Facebook and Instagram Ads
Wouldn’t you love to see what your competitors are up to? Better yet, wouldn’t you love to see the exact Facebook and Instagram advertisements that they’re using right now to hook in new customers? Well, you can! There’s now a simple and free way to view the Facebook and Instagram advertisements that a brand is currently running.

US teenagers say Amazon is their favorite online shopping website
Digital Commerce 360
According to a semi-annual survey from Piper Jaffray Cos., total spending by U.S. teenagers topped $77 billion in 2018. Teens are spending more time with online-only retailers. U.S. teenagers are spending more time shopping with online-only retailers and less with department and specialty stores, a report finds. And Amazon.com Inc. is by far their favorite online shopping destination.

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