8 Incredible Tools for Promoting Products on Amazon

Amazon is widely known to sellers and buyers worldwide. Despite all possible challenges, it remains one of the most powerful marketplaces.

Businesses strive to expand their presence on this marketplace. They realize that it will open up access to a huge audience and impressive opportunities. That’s why choosing the right promo tools is critical to their success.

Professional software solutions help save time, monitor market dynamics, and respond quickly to changes.

This article combines online tools that will truly be great helpers to modern Amazon sellers.

What tools help promote products on Amazon?

Effective product promotion and management require hard work. High-quality programs play an important role in this.

Here you’ll find a list of reliable tools that will help you visually plan your advertising campaigns, automate PPC, analyze keywords, track sales ranks, manage reputation, and perform many other actions on Amazon.

1. GanttPRO

Without a professional plan, Amazon promotions will quickly become a chaotic series of actions. To avoid this, you need to find a tool for planning each step, defining timeframes, and assigning responsibilities. Often, such a tool is based on a visually appealing Gantt diagram.

One of the easiest Gantt chart software online is GanttPRO. This multifunctional platform can help plan and manage product launches on Amazon. The users of this tool easily visualize work stages, from preparing photo content to launching advertising campaigns and analyzing results.

The software allows for adding tasks, establishing dependencies between stages, assigning responsible team members, tracking progress in real time, and more. Businesses that manage multiple product lines simultaneously benefit from this solution, as it allows them to manage all projects in a single space.

GanttPRO comes with excellent collaboration features, including comments, automatic notifications, and attachments. With the built-in time tracking, you can assess the actual labor intensity of processes and optimize resource allocation.

2. AMZScout

This functional solution can surely be included in this set of the top tools that assist in promoting goods on Amazon. It gives you full training materials if you need an easy start.

With AMZScout, you can professionally analyze products and keywords. It has a convenient browser extension that displays key metrics directly on Amazon search pages. It includes estimated sales volume, revenue, number of reviews, and other metrics.

The service allows you to evaluate product potential without switching between tabs and services. You can also find high-traffic, low-competition search queries, which are critical for effective SEO optimization of listings.

3. RepricerExpress

This is also a trustworthy program that looks like a good helper when you need to automate pricing. 

RepricerExpress works with multiple Amazon marketplaces located everywhere. With this tool, you can easily manage various pricing offers from a single interface.

The features that RepricerExpress provides help businesses monitor competitors’ prices and automatically adjust their own based on this information. You can set minimum and maximum price thresholds, monitor competitors’ terms, and develop different strategies for different products.

The service is available 24/7. It seems really beneficial in comparison with the solutions other sellers use.

4. SellerApp

You can also try SellerApp. This service is widely known for its reliable tools for automating Amazon advertising campaigns and optimizing PPC. You also get powerful analytics, which will be useful from inventory forecasting to profitability analysis.

Machine learning algorithms for keyword performance analysis and automatic bid adjustments in this program help reduce customer acquisition costs while increasing sales.

SellerApp automatically identifies underperforming keywords and predict their failure, so you can remove them to other free ad groups. It can be integrated with the Amazon Advertising API for immediate data synchronization without delays.

5. Jungle Scout

Among other useful Amazon promotion solutions, Jungle Scout stands out for its excellent functionality for testing business ideas and product research. You get a comprehensive database with numerous rated products. 

The program is popular for its simple and user-friendly interface and tools for working with highly accurate data. Furthermore, it allows you to track competitors’ products and analyze their performance. 

Additionally, this tool helps you identify market entry opportunities and spot seasonal trends. With the convenient Jungle Scout mobile app, you can quickly scan products directly in stores and instantly get data on their potential on Amazon.

6. Viral Launch

Businesses worldwide apply Viral Launch to explore markets and launch new products. Many experts note that it offers some of the most accurate Amazon sales data available.

The program’s built-in tools allow you to analyze various niches across dozens of parameters, including complex metrics. You get custom algorithms for calculating sales volumes, just like successful sellers.

Viral Launch includes a managed advertising service for those who prefer to delegate PPC optimization to professionals. The tool regularly updates analytical reports, which include benchmarking against competitors across all key metrics.

7. FeedbackWhiz

Another incredible tool for promoting products on Amazon is FeedbackWhiz.

The developers of this program created it specifically for reputation management and automated communication with Amazon customers. It allows for setting automated email campaigns to request reviews, considering the customer communication policies on Amazon.

You’ll benefit from an internal system of smart triggers. They send messages at the optimal time after delivery. It increases the likelihood of receiving positive reviews and reduces the risk of negative ones.

Additionally, the tool monitors negative reviews. It also allows for responding to them easily.

8. Keepa

Keepa is also a valuable addition to your professional toolbox. It allows you and your team to monitor prices and sales rankings on Amazon effectively.

This solution is also often used to study seasonal trends and competitors’ offerings. This is very helpful in determining your own promotional strategy. You receive a set of visual charts that reflect price dynamics and product availability.

It’s possible to set up alerts that notify you about competitor price drops or rating changes for products you’re interested in. It helps you quickly respond to market changes.

That’s all about the best tools for working with and promoting products on Amazon.

Choose the right tools and scale your success on Amazon without unnecessary headaches

Professional tools for Amazon promotion help quickly achieve business success and outperform competitors. They assist in turning simple decisions into effective strategies.

All the programs suggested above address specific needs, from strategic visual planning to tactical price optimization.

Choosing the right tool will positively impact your time savings and business efficiency. It will undoubtedly allow you to make more informed decisions.

When determining your favorites, consider your budget, goals, and current stage of business development. However, remember that even the most popular programs only reinforce your success. They must work in conjunction with a strong strategy and the high quality of your product or service.

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